Nathan Heffley's blog | Schweb Design, LLC

Nathan Heffley's blog

3 Social Media Mistakes and How to Stop Making Them


Smart phone sitting on notebook with Instagram on screen

With more and more people using social media there are more and more reasons to start using it as a way to promote your business. Social media can be a great tool for encouraging people to become new customers, earning customer loyalty and encouraging those customers to become repeat customers. But social media isn’t like other forms of advertising. These are some of the biggest mistakes that can hurt your efforts if you aren’t careful, but luckily they’re also some of the easiest to fix.

Why Schema Data Is Right for Your Website


Laptop sitting on desk with Google on screen

When thinking about SEO (Search Engine Optimization) most people assume that having good content will be enough to ensure success on the results pages. While quality content is a huge factor, the computers that generate results for search engines are still not very good at figuring out what the content on your site is all about. Thankfully, there’s a structured way to tell search engines what kind of content you have. By including information in the form of Schema.org data you can let sites like Google know what’s on your website.