Last week, you may have read about the importance of SSL and website security on our blog. We saw how website security has far-reaching implications, including visitor perception of your brand, and can have an impact on your sales. This week, we look at yet another reason to take that next step to safety--your search rankings.
Google has added yet another reason to amp up security on your website. Beginning late last year, the search engine giant got the ball rolling on its HTTPS everywhere plan, which aims to improve overall user safety on the web by rewarding websites that are Hypertext Transfer Protocol Secure (HTTPS). The reward? For now, marginally increased search rankings, although that may grow in the future:
For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
HTTPS adds a flexible way for the client (web browser) to negotiate with your website whether it's actually secure. It does this by refencing the website's certificate. If the certificate was issued by an issuer that the client trusts, it will show HTTPS, typically in green text and with a padlock icon next to it, in the web browser's address bar.
We're always happy to answer your questions, as well as take the next step when it comes to serving the needs of your visitors. If you're interested in additional security for your website and visitors--and an uptick in Google rankings--ask us about upgrading to HTTPS today.