Internet security continues to be a serious concern for consumers. For businesses, website security is an important step for creating a safe, authentic, and comfortable environment for visitors. A simple step towards security is setting up Secure Sockets Layer (SSL) encryption to keep user data safe as it travels to and from your website.
In 2014, the Federal Trade Commission registered over 335,000 identity theft complaints, including stolen credit card information, social security numbers, and more. In cases like Target's recent data breach, in which 70 to 110 million customers were made vulnerable to identity theft, we can see how seriously damaging insufficient precautions can be to business. As of 2014, Forbes reported that Target's profits had fallen by 46% in the wake of the incident. According to a 2014 article on the New York Times, the company continues struggling to regain consumer confidence.
Although Target's situation was highly unique, the principle remains the same: be prepared for the worst and you won't regret it. An easy and cheap way to do that for your own business is to look into an SSL certificate.
According to SSL.com, "SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser, [which] ensures that all data passed between the web server and browsers remain private and integral."
If you picture data going to and from a website, stuff like a person's name, address, email address, passwords, and more pass in the blink of an eye through the internet to a server. Although the transaction happens quickly, during that small amount of time the data is completely naked to anyone that knows it's there. Clever thieves are able to tap into this stream of data and record it, which they can piece together to use for their own benefit or someone else's. SSL acts like a curtain, preventing any greedy eyes from seeing the data.
For a small yearly fee, Schweb can purchase and install an SSL certifcate on our private server for your website, keeping your visitors safe and confident, and keeping your business a little more secure. We're always ready and eager to discuss this smart feature with our clients. Feel free to contact us today if you think an SSL certificate may be the right choice for your business.